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7 Real Life success stories via SHOPIFY

  • Writer: Durant Technologies
    Durant Technologies
  • Mar 9, 2022
  • 5 min read


Shopify has changed the world for many people throughout the globe ,let me give you a small glimpse of hundreds of such success stories.


Here goes the list



Opened since 2012, Quadlock is an ecommerce company that sells mounts that allows you to securely and conveniently attach your smartphone to your bike, car, or arm. This allows you to use your phone hands-free, and it makes it easy for you to use your Maps while cycling, or simply run with your phone without worry.


The Journey:

Chris Peters, the founder of Quadlock had just moved to Sydney, Australia. New in the area, and an avid cyclist, Chris wanted to mount his iPhone to his bike so that he could use Google Maps and navigate around Sydney. However, the solutions on the market displeased him. He then decided to make his own mount, eventually funding it on Kickstarter in early 2012, later on launching on Shopify.


The Success Mantra:

Chris tells new store owners to get focused on selling products instead of obsessing over beautiful themes. Average websites perform well – there’s no need to make it magically beautiful if you can’t afford to. Start with something standard, start selling your product, track everything you do and optimize from there.



Leesa is a mattress company founded with a simple goal: to help people sleep better. The idea behind Leesa was to reimagine the sleeping experience — a three-layered mattress that is made entirely out of foam that could roll up to fit in a box a bit bigger than a large suitcase to make it portable.


The Journey:

David Wolfe, the person behind Leesa was one of the many people that had trouble sleeping at night. He had tried all sorts of mattresses and gimmicks, but had found them to be all sales-talk.

Later on, he met a friend, Jamie Diamonstein, who was a mattress industry veteran and asked him, “if you could redesign the mattress and reinvent the sleep experience, what would you do?”

Jamie said, “I’d simplify it and take out everything that the mattress industry has been added for years to justify higher prices.” That was it for David to start Leesa.


The Success Mantra:

Focus on two things – building a high-quality product and customer experience. This was entirely what Leesa focused on as they wanted to own a piece of their customers’ life – the entire experience from thinking of going to bed to getting up.



BestSelf Co. is a company that sells productivity products. One of their most popular products – the Self Journal – is a planner that puts you in control of your day every day.


The Journey:

Cathryn and Allen met when they both joined The Foundation, a mastermind group for people who want to start their own online business.

At that point of time, they were running their own businesses separately – Cathryn was selling graphic prints and Allen was consulting on digital marketing – and they were also collaborating on a business together. Because they were running so many projects at the same time, they needed a planner to hold themselves accountable throughout the day. It was then they designed a planner for their own use and thought it would be something that could exist for other people as well.


The Success Mantra:

To ensure that their Kickstarter would succeed, Allen and Cathryn decided to build out a community that would support them when they launch, aka an email list.The main method they used was writing epic content and then encouraging people to opt-in into their email list using content upgrades. It worked extremely well.If you’re having trouble building your email list, consider using this tactic (it’s still very powerful today.)



Premier Estates Wine is a wine company that tries to keep things simple for anybody who wants to get into wines. Wine experts working for Premier Estates Wine source award-winning wines all around the globe and sell them at everyday prices – so their customers don’t have to worry about learning how to select wine.


The Journey:

Budge Dhariwal, the founder was originally a cab driver who was sick of putting in the miles. Fancying a career change, he decided to pick up an off-license and become an independent wine retailer. However, because he was unable to compete with large supermarkets during holiday periods, he decided to sell his off-license and go all out with a wine company. He then flew around Europe on cheap flights, and walked into major wineries and tried to convince them to supply his independent wine company with wine. And there was no looking back.


The Success Mantra:

Have great customer service, then leverage the delightful customer experience by encouraging them to refer their friends.



TomBoyX is an underwear company that makes boxer briefs originally designed for curvier bodies and women. They were also the first company to make boxer briefs that were not designed for me.


The Journey:

TomboyX started when Fran, the founder wanted a cool shirt for herself. She wanted a cool, button up shirt for women that had fun features. After raising $76,000 in Kickstarter, they decided to expand into different ranges, and started to put their logo on some briefs they found. It quickly turned out to be their bestseller, resonating with thousands of women who work in blue collar where traditional womens’ underwear don’t work.

After taking copious notes and designing their own boxer briefs, they struck gold.


The Success Mantra:

Focus on solving the most important problems for your customers. Although TomboyX started off as a T-shirt company, Fran and Naomi quickly realised that they were the only ones that could uniquely solve the underwear problem.They doubled down on it and grew their business 3X.


Barbell Apparel is a store that sells premium denim, chinos and shorts engineered for performance with a tailored athletic fit.


The Journey:

Hunter was a regular gym-goer and did a lot of weightlighting. All of these exercises made Hunter’s legs bigger than usual — and as a result, he couldn’t find anything that fit him.

He decided to solve the problem by tackling the larger offender – denim. He made it to fit athletically built legs, and decided to launch it on Kickstarter after a few iterations.


The Success Mantra:

Hunter had no experience in the apparel industry when he started. How did he circumvent that?

He emailed experts. Remember – it’s easy to find someone’s email and email them on the Internet today. Don’t let your fear hold you back – if you need help, identify someone who can help, and ask.



Brilliant Business Moms is a community-driven business that provides resources, guides and courses for mompreneurs.


The Journey:

Brilliant Business Moms was originally a community started by Beth Anne and her sister. They had a podcast series where they were interviewing one mompreneur every week.

Then, when they did a survey of their audience to ask them for their biggest challenge, their community asked for some way to organize their time better.This resulted in a book called Time Management Momma and their very own planner.


The Success Mantra:

Don’t guess what people want, ask them. Brilliant Business Moms succeeded because they successfully built a community filled with their target audience, and then asked them what they wanted.You can do the same by creating content – filming videos, hosting a podcast, writing blog posts – and then building up a community.

When the time is ripe, survey them and build products for them.


So these are just 7 of the hundreds of such store!

Success can come to anyone on Shopify. No one mentioned is “special.” They are all just like you, people who had a dream and decided to chase for it and did not fear failures!So get set gear and go!

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